Yandex Uzbekistan Expands Support for Authors and Media on Telegram

The platform helps creators monetize content and attracts advertisers

Yandex Uzbekistan has announced the expansion of support for authors, bloggers, and media developing channels in the Telegram messenger. Yandex Ads experts help creators increase their audience, develop content, and generate income without having to independently search for advertisers. The Yandex Advertising Network (YAN) unites more than 18,000 Telegram channels with an audience of over 320 million subscribers.

Since the launch of monetization through Yandex Ads in 2023, YAN partners have earned more than $57 million, and in 2025, business investments in promotion on Telegram have doubled. The expanded support team in Uzbekistan helps with connecting to the service, integrating advertising formats, and accelerating payments.

The system automatically selects advertising based on the theme and audience of the channels, and administrators retain control: they can restrict topics, set the frequency and timing of publications, and set the minimum cost per thousand impressions. The greatest activity is demonstrated by companies from tourism, finance, household appliances, electronics, and FMCG.