The country plans to introduce labeling of online advertising by bloggers in order to control the volume of publications and the income they receive. The idea was voiced by the chief state tax inspector Kamola Akhmedzhanova, noting that the system will help to more accurately account for advertising flows on the Internet.
To implement this, an information platform with elements of machine learning will be used, which will independently analyze data. The document regulating the initiative is being developed jointly with the Ministry of Justice.
Earlier, in February, tax authorities studied the Russian experience of controlling the income of bloggers in order to introduce proven practices when creating a similar system in Uzbekistan.