The turnover of Uzbek entrepreneurs participating in the "Growth Platform" support program on Wildberries in the first half of 2026 grew by more than 200% year-on-year. The program became available to local manufacturers in the summer of 2026, and in the first phase, with the support of the Chamber of Commerce and Industry and the Ministry of Investment, Industry and Trade, about 100 companies were recommended. Over 94% of the total turnover of participants came from clothing, baby products, home textiles, and sports textiles.
Some sellers showed significantly higher dynamics. Sales of TOMTINO WEAR COLLECTION grew by more than 24 times, DavrMetall by 5.8 times, LOVEDAY by 5.3 times, and Big life by almost three times. In individual categories, growth was also significant: turnover of home textiles increased by 503%, clothing by 212%, sportswear by 198%, and baby products by 126%.
The program also extends to other areas. Sales of tableware and kitchen utensils grew by 548%, recreation and camping goods by 191%, and new categories included garden furniture and beauty and health products. Wildberries, together with the Russian Export Center, also launched the "Beauty of Russia" storefront in Uzbekistan, featuring products from Russian cosmetic brands.