Starting November 1, new requirements for mobile advertising communications came into force in Uzbekistan. Companies and individuals can now send advertising SMS messages and make such calls to subscribers only after obtaining prior consent. It must be formalized in writing or electronically. The restrictions apply to both advertisers and mobile operators involved in messaging distributions. In addition, a time restriction has been introduced: sending advertising messages and making calls via mobile networks is prohibited from 18:00 to 09:00.

Users will be able to manage incoming advertising on their own by contacting their operator with a request to set up a block. It is permitted to either completely prohibit such communications or restrict only specific types. Organizations engaged in mass advertising distributions will also need to register the systems they use in a special state register of personal data processing. Failure to comply with the new requirements entails liability under legislation on advertising and personal data protection.

The document also affects the operation of state information systems. In particular, starting October 1, 2026, when citizens’ personal data changes, the relevant information must be updated automatically across all linked government databases. An interagency information exchange mechanism is provided for this purpose. The innovation is intended to eliminate discrepancies between registries and reduce the need to re-enter the same data.