Yandex Search analysts examined anonymized queries from users in Uzbekistan searching for goods using Yandex AI. The study was timed to the autumn sales season, including the 11.11 promotions and “Black Friday.” Electronics proved to be the most in-demand category, accounting for 22% of queries. Second place was taken by construction and repair goods with an 11% share.
Automotive and motorcycle products, as well as clothing, footwear, and accessories, each accounted for 6.5%. Household appliances accounted for 6% of queries, while beauty and health products, home goods, and books accounted for 5% each. At the same time, in 83% of cases, users already know what they want to purchase and search for specific products by name or description. Another 10% of queries involve searching for stores and their catalogs.
About 3% of users turn to Yandex AI for help in choosing products, comparing models, and reviewing specifications and manuals. Queries about gifts, brands, promo codes, discounts, and store contacts are also found. As examples, analysts cite searching for Galaxy S26 Ultra colors, connecting a phone to a smart TV, and user manuals for Artel home appliances. The service allows users not only to find the necessary products, but also to compare models and store offers.